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Resume

Santa For Seniors                                                                                              October 2020 – Present 

Co-founder                                                                              Hudson Valley & Central New York, NY

  • Founded a not-for-profit organization to support holiday donations for senior citizens

  • Manage donation logistics for 2,000+ gifts across multiple nursing homes, coordinating 50+ volunteers and community sponsors to deliver a seamless initiative that directly supports seniors during the holiday season.

  • Organized multiple social media groups to support communication and outreach to drive volunteer engagement

PRSSA Sports Affinity                                                                                            May 2025 – Present

Strategy Team Member                                                                                                       Syracuse, NY

  • Worked closely with peers to better understand the sports industry through a PR lens, openly discussing trends, crises, and brand narratives to strengthen our overall approach and create smarter, more meaningful work.

  • Helped shape communications work for Syracuse University athletic programs, bringing real PR concepts into a college sports environment through stadium projects like fan-engagement ideas, content planning,

  • Develop and discuss PR strategies for diverse clients, ranging from local to international sports accounts.

Multi-Media and Storytelling                                                                 August 2024 - December 2024

Student Director                                                                                                                 Syracuse, NY

  • Gained experience in multimedia storytelling by creating video, audio, and written content, building the ability to craft clear, engaging narratives that strengthen audience connection across PSA and social advertising projects.

  • Built foundational skills in digital content creation, including video production, audio editing, scriptwriting, and visual storytelling, while applying storytelling techniques to strengthen communication

  •  Worked closely with collaborative teams and solo to write, design, and produce short fiction and non-fiction stories, gaining a deeper understanding of how narrative structure shifts based on the intended audience

TNH Advertising Agency                                                                                    August 2025 – Present

Account Manager / Creative Team Member                                                                      Syracuse, NY

  • Led and managed a team of eight peers within the account organization, assigning tasks, organizing timelines, and helping everyone stay on track to ensure smooth, consistent project execution from start to finish.

  • Planned and oversaw a semester-long advertising campaign for Apricot Lane Boutique in Syracuse, NY.

  • Guided team strategy to increase organization membership, brand awareness, and audience engagement.

  • Delivered a pitch presentation alongside the company owner to showcase product value and strategic vision.

Somers High School Student Council                                                       September 2022 – June 2024

Parliamentarian                                                                                                                   Somers, NY

  • Oversaw meeting structure and procedure to ensure organized, efficient, and goal-driven council meetings, allowing the team to make informed decisions and stay aligned on priorities.

  • Helped maintain an environment where every member could participate meaningfully, guiding discussions, clarifying motions when needed, and supporting balanced, respectful conversations throughout meetings.

  • Advised council officers on rules, bylaws, and proper meeting conduct, ensuring decisions were made correctly.

  • Worked to keep the council accountable by monitoring adherence to meeting agendas, documenting key decisions, and ensuring follow-through on action items so initiatives stayed on schedule and aligned with the group’s goals and supported broader long-term organizational priorities.​

ADDITIONAL

  • Skills: Adobe InDesign, Spanish, Canva, Microsoft Word & Excel, Illustrator, Photoshop, Premiere Pro, CPR Certified

  • Activities & Interests: Zeta Beta Tau Fraternity, Baseball, Israel Culture Club, Traveling, Connect 315   

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Education

Syracuse University August 2024-June 2028

BS. in Public Relations & Minor in marketing

SI. Newhouse School of Public Communications

© 2023 by IM Cohen Public Relations. All rights reserved.

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